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Programme Overview

Our Diploma in Business Studies (Digital Marketing) (E-Learning) prepares you for the fast-paced digital marketing landscape while you build a solid foundation in business subjects.

  • Awarded by

    PSB Academy

  • Academic Level

    Diploma Course

  • Intake months

    Full Time: Jan, Feb, Mar, Apr, May, Jul, Aug, Sep, Nov

    Part Time: Jan, Apr, Jul, Sep

  • Estimated Course Fees

    Full Time: XXX Part Time: XXX

  • Course Duration

    Full Time: 12 months

    Part Time: 9 months

  • Mode of Delivery

    Blended Learning (City Campus & Online)

Introduction

Our Diploma in Business Studies (Digital Marketing) (E-Learning) prepares you for the fast-paced digital marketing landscape while you build a solid foundation in business subjects. The programme covers key skills like social media marketing, search engine optimisation (SEO), paid search advertising, and e-commerce strategies. With these skills, you'll be equipped to generate leads, engage audiences, and improve ROI using data-driven decisions.​

By the end of this marketing diploma, you will:​

  • Gain a comprehensive understanding of business functions including marketing, economics, accounting, and management​
  • Master social media platforms like Facebook, Instagram, YouTube, and LinkedIn to create effective marketing campaigns​
  • Develop proficiency in digital marketing tools such as SEO, paid search, and e-commerce strategies​
  • Be able to use web analytics to track campaign performance and optimise return on investment (ROI)​​

This self-paced online diploma offers a flexible learning experience. Study at your own pace, anytime and anywhere, offering a perfect balance between work, life, and educational growth. Alternatively, choose to study full-time or part-time and enjoy a flexible mix of online and in-person learning.​

Upon completion of this business course online, you can choose to further your studies with a degree from our university partners (subject to the university’s entry requirements).​

Course Highlights

  • Flexible Learning Modes

    Alternatively, choose to study full-time or part-time and enjoy a flexible mix of online and in-person learning.

  • 100% Online Diploma

    Enjoy self-paced learning with practical assessments and quizzes - no written examinations.
  • 9-Month Programme

    Complete 9 modules, including Digital Marketing, Digital Media Engagement, Business Digital Analytics.​

  • Direct Entry to University

    Advance directly into Year 2 or 3 of a Bachelor’s Degree with our university partners; subject to university’s approval.

Duration

Students will be studying 9 modules and are expected to complete the course within 9 months.

Learning Mode

Blended (City Campus & online)

Modules

• Academic Reading and Writing 2
• Accounting
• Business Digital Analytics
• Business Marketing
• Digital Marketing
• Digital Media Engagement
• Global Economy
• Leadership and Management
• Statistics for Business

The delivery of modules is subject to change and may not follow the sequence as shown above.
Read more about the modules here.

Intakes

  • Year-Round

Minimum Class Size
N/A

Mode of Assessment
Assessment of this programme includes coursework, online assignments and quizzes.

Maximum Candidature
12 months

Lesson Duration
Self-paced

Academic Requirements

• Obtained at least a pass grade at A-Level in any 2 subjects; or equivalent OR
• PSB Academy Certificate in Business Management; OR
• PSB Academy Certificate in Business Studies (E-Learning); OR
• Mature candidates (≥30 years old with 8 years’ work experience); OR
• Candidates with other qualifications will be considered on a case-by-case basis

Minimum Age Requirement
• 16 years old

English Language Requirement

• GCE ‘O’ level English (grade 1 to 7); OR
• IELTS score of 5.5; OR
• PSB Academy’s Certificate in English Proficiency Level 5; OR
• PSB Academy English Proficiency Test; OR
• An equivalent English language qualification

Total Course Fee

Singapore-based/International Students

  • Course Fee: S$4,360.00

Scenario-Based Mandatory Fees

Singapore-based/International Students

  • Application Fee: S$160.00

Miscellaneous Fees

Enquire Now

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Programme Consultants