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Programme Overview

The Bachelor of Business in Business Analytics degree is designed for students to employ entrepreneurial, analytical, critical, and creative thinking skills and contribute to diverse and dynamic organisations.

  • Awarded by

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  • Academic Level

    xxx

  • Intake months

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  • Course Duration

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  • Estimated Course Fees

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  • Mode of Delivery

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Overview

Introduction

The Bachelor of Business in Business Analytics degree is designed for students to employ entrepreneurial, analytical, critical, and creative thinking skills and contribute to diverse and dynamic organisations.

Students majoring in Business Analytics major will develop the skills and mindset to work confidently with data, using it to enhance business decision-making. They will be able to identify business problems, manage and transform raw data, including big data, to create evidence-based solutions.

Additionally, they will learn to apply business analytics techniques to gain insights and competitive advantages, test business models, and predict outcomes. The programmes also teaches them to interpret and communicate data analysis results effectively, while addressing contemporary issues in business analytics such as ethics, data sovereignty, governance, privacy, and data processing.

Course Highlights

  • Advanced Standing

    Stand to receive up to 12 module exemptions and possible completion in 12 months with a relevant polytechnic diploma qualification.

  • Double-Accredited Business School

    Massey University is accredited by the Association to Advance Collegiate Schools of Business (AACSB) for Business & Accounting, awarded to only the top 6% of the world’s business schools.

Duration

The programme can be completed within 24 months.

Lesson Duration: Average of 3 hours per session.

Terms: 4 modules in a trimester

Learning Mode

Blended (City Campus & online)

Modules

Core Modules

  • Communication Theory and Practice
  • Accounting for Business
  • Economics for Business
  • Finance Fundamentals
  • Management in Context
  • Introduction to Marketing
  • Fundamentals of Leadership and Teamwork
  • Sustainable Business Operations

Business Analytics Major Modules

  • Introduction to Business Analytics
  • Quantitative Methods for Business
  • Management, Analytics and Decision Making
  • Regression and Predictive Analysis
  • Advanced Data Analysis
  • Data Visualisation
  • Critical Issues in Business Analytics
  • Customer Intelligence

Elective Modules (Choose 8)

  • Organisational Behaviour
  • Principles of Human Resources Management
  • Business and Society
  • Managing Organisations
  • Project Management

Intakes

  • March
  • July
  • November

Minimum Class Size

10

Maximum Candidature

8 years

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Business in Business Analytics from Massey University.

Duration

The programme can be completed within 36 months.

Lesson Duration: Average of 3 hours per session.

Terms: 4 modules in a trimester

Learning Mode

Blended (City Campus & online)

Modules

Core Modules

  • Communication Theory and Practice
  • Accounting for Business
  • Economics for Business
  • Finance Fundamentals
  • Management in Context
  • Introduction to Marketing
  • Fundamentals of Leadership and Teamwork
  • Sustainable Business Operations

Business Analytics Major Modules

  • Introduction to Business Analytics
  • Quantitative Methods for Business
  • Management, Analytics and Decision Making
  • Regression and Predictive Analysis
  • Advanced Data Analysis
  • Data Visualisation
  • Critical Issues in Business Analytics
  • Customer Intelligence

Elective Modules (Choose 8)

  • Organisational Behaviour
  • Principles of Human Resources Management
  • Business and Society
  • Managing Organisations
  • Project Management

Intakes

  • March
  • July
  • November

Minimum Class Size

10

Maximum Candidature

8 years

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Business in Business Analytics from Massey University.

Local Qualifications

Entry to Year 1
Successful completion of PSB Academy:

  • Certificate In Business Management, or
  • Certificate in Business Studies (E-Learning), or

Equivalent qualification that demonstrates preparedness for study.

Entry to Year 2
Successful completion of PSB Academy’s:

  • Diploma in Business Administration, or
  • Diploma in Business Administration (Accounting and Finance), or
  • Diploma in Business Administration (Digital Marketing), or
  • Diploma in Business Administration (Human Resource Management), or
  • Diploma in Business Studies (E-Learning), or
  • Diploma in Business Studies (Digital Marketing) (E-Learning), or
  • Diploma in Business Studies (Business Analytics) (E-Learning), or
  • Diploma in Business Studies (Human Resource Management) (E-Learning)

Successful completion of Ngee Ann Polytechnic’s:

  • Diploma in Business Studies, or
  • Diploma in Accounting, or
  • Diploma in Banking and Finance, or
  • Diploma Tourism and Resort Management, or
  • Diploma in International Trade and Business

Successful completion of Temasek Polytechnic’s:

  • Diploma in Accounting, or
    Diploma in Business, or
    Diploma in Marketing

Successful completion of Singapore Polytechnic’s

  • Diploma HRM with Psychology, or
  • Diploma in Business Administration (2024 intake) or
  • Diploma in Accountancy, or
  • Diploma in Banking and Finance (2024 intake)

Successful completion of Nanyang Polytechnic’s:

  • Diploma in Accounting and Finance, or
  • Diploma in Banking and Finance, or
  • Diploma in Business Management

Other diplomas and similar qualifications evaluated on a case-by-case basis.

Minimum Age Requirement: 16 years old

English Language Requirement

  • GCE ‘O’ level English (grade 1 to 6) or equivalent.
  • Students entering the course whose first language is not English, or students whose medium of instruction on their qualifying course was not English, will be required to demonstrate a proficiency in English to IELTS 6.0 with minimum 5.5 in each band or an equivalent recognised qualification.

Local Qualifications

Entry to Year 1
Successful completion of PSB Academy:

  • Certificate In Business Management, or
  • Certificate in Business Studies (E-Learning), or

Equivalent qualification that demonstrates preparedness for study.

Entry to Year 2
Successful completion of PSB Academy’s:

  • Diploma in Business Administration, or
  • Diploma in Business Administration (Accounting and Finance), or
  • Diploma in Business Administration (Digital Marketing), or
  • Diploma in Business Administration (Human Resource Management), or
  • Diploma in Business Studies (E-Learning), or
  • Diploma in Business Studies (Digital Marketing) (E-Learning), or
  • Diploma in Business Studies (Business Analytics) (E-Learning), or
  • Diploma in Business Studies (Human Resource Management) (E-Learning)

Successful completion of Ngee Ann Polytechnic’s:

  • Diploma in Business Studies, or
  • Diploma in Accounting, or
  • Diploma in Banking and Finance, or
  • Diploma Tourism and Resort Management, or
  • Diploma in International Trade and Business

Successful completion of Temasek Polytechnic’s:

  • Diploma in Accounting, or
    Diploma in Business, or
    Diploma in Marketing

Successful completion of Singapore Polytechnic’s

  • Diploma HRM with Psychology, or
  • Diploma in Business Administration (2024 intake) or
  • Diploma in Accountancy, or
  • Diploma in Banking and Finance (2024 intake)

Successful completion of Nanyang Polytechnic’s:

  • Diploma in Accounting and Finance, or
  • Diploma in Banking and Finance, or
  • Diploma in Business Management

Other diplomas and similar qualifications evaluated on a case-by-case basis.

Minimum Age Requirement: 16 years old

English Language Requirement

  • GCE ‘O’ level English (grade 1 to 6) or equivalent.
  • Students entering the course whose first language is not English, or students whose medium of instruction on their qualifying course was not English, will be required to demonstrate a proficiency in English to IELTS 6.0 with minimum 5.5 in each band or an equivalent recognised qualification.

Total Course Fee

Singapore-Based Students & International Students

  • 24 Modules: S$37,670.40
  • 12 Modules: S$18,835.20

Progressing Students (Academic Year 2 Entry)

  • Singapore-based Students:S$17,893.44 (12 modules)
  • International Students: S$18,835.20 (12 modules)

Other Mandatory Fees

Singapore-based Students

  • Application Fee (New Students): S$160.00
  • Student Development and Administration Fee: S$400.00

International Students

  • Application Fee (New Students): S$490.00
  • Student Development and Administration Fee (New Students): S$1,250.00
  • Student Development and Administration Fee (Progressing Students): S$550.00

Miscellaneous Fees

View Miscellaneous Fees

Total Course Fee

Singapore-Based Students & International Students

  • 24 Modules: S$37,670.40
  • 12 Modules: S$18,835.20

Progressing Students (Academic Year 2 Entry)

  • Singapore-based Students:S$17,893.44 (12 modules)
  • International Students: S$18,835.20 (12 modules)

Other Mandatory Fees

Singapore-based Students

  • Application Fee (New Students): S$160.00
  • Student Development and Administration Fee: S$400.00

International Students

  • Application Fee (New Students): S$490.00
  • Student Development and Administration Fee (New Students): S$1,250.00
  • Student Development and Administration Fee (Progressing Students): S$550.00

Miscellaneous Fees

View Miscellaneous Fees

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