TOPThe Bachelor of Business (Marketing and International Business) programme holistically educates students with a focus on five key objectives: digital proficiency, professional collaboration, innovative problem-solving, effective communication, and in-depth subject knowledge, preparing them for success in the dynamic global business environment. Graduates of this program will be well-prepared to embark on a career in business, with a strong foundation in marketing and international business. They will demonstrate a deep understanding of the field's core concepts and practical skills necessary for success.
Programme Overview
The Bachelor of Business (Marketing and International Business) programme holistically educates students with a focus on five key objectives: digital proficiency, professional collaboration, innovative problem-solving, effective communication, and in-d
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Awarded by
La Trobe University
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Academic Level
Bachelor's Degree
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Intake months
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Course Duration
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Estimated Course Fees
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Mode of Delivery
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Introduction
Course Highlights
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Accredited Business School
Accredited by the Association to Advance Collegiate Schools of Business (AACSB) for excellence in teaching, research, curriculum development, and student learning; La Trobe is recognised as being among the top 6% of institutions offering Business degrees globally.
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Advanced Standing
Stand to receive up to 12 module exemptions and possible completion in 12 months with a relevant polytechnic diploma qualification.
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Double Majors Advantage
Combine perspectives across two business disciplines to enhance your learning experience.
Duration
The programme can be completed within 12- 32 months, depending on number of exemptions.
Lesson Duration: Average of 3 hours per session
Terms: 3 - 4 modules in a trimester
Learning Mode
Blended (City Campus & online)
Modules
Common Core Modules
Academic Year 1
- Sustainability
- Data Analytics Concepts
- Organisational Behaviour
- Economic Issues and Public Policy
Marketing Core Modules
Academic Year 1
- Fundamentals of Marketing
- Advertising in the Digital Age
Academic Year 2
- Consumer Behaviour
- Digital Branding and Retailing
Academic Year 3
- Strategic Marketing
- Social Marketing
- International Marketing
- Market, Audience and Social Research
International Business Core Modules
Academic Year 1
- Introduction to International Business
- Fundamentals of Finance
Intakes
- May
- September
Minimum Class Size
- 10 students to commence class
Graduation Requirements
Upon successful completion of all required modules, students will be awarded the Bachelor of Business (Marketing and International Business) from La Trobe University. The degree awarded will be the same as that to the on-campus graduates.
Academic Requirements
Entry via Year 1
- GCE A Level (Minimum 3 subjects in H2 level or 2 subjects at H2 level and up to 2 subjects at H1 level); OR
- Other equivalent qualification would be assessed on a case-by-case basis
Entry via Year 2
Applicants should have relevant polytechnic diploma or other diplomas approved by La Trobe University.
Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2:
- Diploma in Business Administration
- Diploma in Business Administration (Accounting and Finance)
- Diploma in Business Administration (Human Resource Management)
- Diploma in Business Analytics
- Diploma in Business Studies (E-Learning)
- Diploma in Business Studies (Digital Marketing) (E-Learning)
- Diploma in FinTech
All other qualifications not listed will be considered by La Trobe University on a case-by-case basis.
Minimum Age: 18 years old
English Language Requirement
- English Language at GCE O-Level at grade C or above; or
- IELTS score of 6.0 with no band less than 6.0 (or equivalent).
English language test scores must be no older than two years old at the date of application to La Trobe University. Details of the policy and information on any other English tests accepted by the University can be found at: https://www.latrobe.edu.au/study/apply/international/requirements
Total Course Fee
Singapore-based Students
- 16 Modules: S$29,124.80
- 12 Modules: S$21,843.60
Progressing Students
- 16 Modules: S$27,668.56
Payment Instalments
- 16 Modules: 4
- 12 Modules: 3
Scenario-Based Mandatory Fees
Singapore-Based Students
- Application Fee:
- New Students: S$160.00
Note: All fees are subject to annual revision.
