Dr Sim Choon Ling is a Lecturer and Programme Leader at PSB academy, with over three years of experience teaching undergraduate Australian degree programme. She has taught subjects such as strategic management, global logistics and supply chain management, project management essentials, international business operations, contemporary management principles and introduction to management.

Dr Sim holds a PhD in management, a first-class bachelor’s degree in engineering and received the Best CGPA award in her Master of Business Administration (MBA) from University Malaysia Perlis. In addition to her teaching role, Dr Sim is actively involved in research and has published a few articles in Q1 and Q2 journals indexed in Scopus.

Educational Qualifications

• Doctor of Philosophy (Management), University Malaysia Perlis, 2019
• Master of Business Management (MBA), University Malaysia Perlis, 2015
• Bachelor of Engineering (First-Class Honours), University Malaysia Perlis, 2013

Professional Experiences

• Lecturer, PSB Academy, Nov 2024 - Present
• Lecturer, INTI International College Penang, July 2021 – Oct 2024
• R&D Failure Analysis Engineer, AMBU Sdn. Bhd., Aug 2020 – July 2021

Publications

Sim, C.L., Wong, T.A., Sin, K.Y., & Sivakumaran, V.M. (2024). Pragmatism as a paradigm for quality management research in bridging academic-practitioner gaps. International Journal of Quality and Service Sciences, 16(2), 330-342.

Sim, C.L., Chuah, F., Sin, K.Y., & Lim, Y.J. (2024). The moderating role of Lean Six Sigma practices on quality management practices and quality performance in medical device manufacturing industry. The TQM Journal, 36(5),1273-1299.

Sin, K.Y., Lo, M.C., Mohamad, A.A., Mamun, A.A., & Sim, C.L. (2023). Selecting Total Quality Management (TQM) Best Practices in the Hotel Industry Environment: A Hybrid Model based on DEMATEL and ANP. International Journal of Supply and Operations Management, 10(3), 245-270.

Shamsu, H.A.B., Sin, K.Y., & Sim, C.L. (2022). The impact of mobile telecommunication service quality on tourists’ destination satisfaction in Sarawak. Journal of Tourism and Development, 39, 27-40.

Sim, C.L., Li, Z., Chuah. F., Lim, Y.J., & Sin, K.Y. (2022). An Empirical Investigation of the Role of Lean Six Sigma Practices on Quality Performance in Medical Device Manufacturing Industry. International Journal of Lean Six Sigma, 13(3), 671-691.

Sin, K.Y., Jusoh, M.S., & Sim, C.L. (2022). The Effects of Total Quality Management (TQM) Practices on Sustainable Performance: Perspective from Malaysia. International Journal of Services and Operations Management, 42(1), 1-31.

Sin K.Y., Sim, C.L., Lim, Y.J., Lee, L.Y., & Janang, J. (2021). The Mediating Effect of Business Ethics in the Relationship between Total Quality Management (TQM) and Sustainable Performance: Perspective from 4- and 5-stars Hotels. Int. J. of Productivity and Quality Management, 34(2), 176-204.