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Programme Overview

This course offers a space for students to experiment with a range of digital technologies, practices, processes, and theories. It teaches creative production using digital tools including code as a creative medium, 3D modelling, game design, immersive

  • Awarded by

    PSB Academy

  • Academic Level

    Bachelor's Degree

  • Intake months

    xxx

  • Course Duration

    Full Time: 12 months

    Part Time: 9 months

  • Estimated Course Fees

    Full Time: XXX
    Part Time: XXX

  • Mode of Delivery

    Blended Learning (City Campus & Online)

Introduction

This course offers a space for students to experiment with a range of digital technologies, practices, processes, and theories. It teaches creative production using digital tools including code as a creative medium, 3D modelling, game design, immersive technologies, and audio and video production.

Our project-led approach supports students in becoming adept with a range of critical and creative media equipment and interactive technologies to inform their practice and understanding. The course focuses on laying a flexible foundation of skills which will prepare students for a changing digital and technological landscape. This means that students have the opportunity to work on real-world projects and address contemporary issues and challenges using the skills, knowledge and understanding they develop over the course.

In terms of skillset, students develop aptitude in creative coding, augmented- and immersive virtual production, critical thinking around digital media, transmedia narrative development and digital marketing.

Students will benefit from a course that sees critical digital theory, immersive skills development, and professional practice as mutually exclusive, along with a university-wide commitment to collaborative learning and supporting sustainable global citizenship development

Course Highlights

  • Gain Digital Media Skills

    Develop skills in storytelling, game design, and content creation for today's digital media landscape.

  • Learn from Industry Practitioners

    Gain professional insights from our experienced lecturers.

  • 100% Coursework

    No written examinations, only assignments and projects.

Duration

Students will be studying between 3 to 4 modules per trimester and complete within 24 months.

*Only for students with direct entry to academic year 2.

Lesson Duration

On average 1–3 hours per session; Class-paced

Learning Mode

Blended (City Campus & online)

Modules

Academic Year 1

  • Skills Lab
  • Narrative and Storytelling
  • Hack Lab and Creative Play
  • From 2D to 3D: Developing Visual Skills
  • Prototyping, Concept Development and Design
  • People, Pipelines and Productions

Academic Year 2

  • Beyond the Digital Revolution: Digital Contexts
  • Transmedia Storytelling and Immersive Design
  • Hacking the Immersive Pipeline
  • Digital Marketing and Content Creation
  • Engaging in Professional Practice
  • Creative Collaboration

Academic Year 3

  • The Politics and Failures of the Digital Revolution
  • Research: Speculative Futures and Digital Histories
  • Professional Digital Media Practice Portfolio
  • Final Major Project

(Choose One) - 20 credits of the following:

  • Immersive Produ

Intakes

  • March
  • July
  • November

Minimum Class Size

  • 10

Maximum Candidature

  • If the course duration is 1 year, the maximum period of registration is 2 years
  • If the course duration is 2 years, the maximum period of registration is 4 years
  • If the course duration is 3 years, the maximum period of registration is 6 years

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Digital Media from Coventry University.

Duration

Students will be studying between 3 to 4 modules per trimester and complete within 24 months.

*Only for students with direct entry to academic year 2.

Lesson Duration

On average 1–3 hours per session; Class-paced

Learning Mode

Blended (City Campus & online)

Modules

Academic Year 1

  • Skills Lab
  • Narrative and Storytelling
  • Hack Lab and Creative Play
  • From 2D to 3D: Developing Visual Skills
  • Prototyping, Concept Development and Design
  • People, Pipelines and Productions

Academic Year 2

  • Beyond the Digital Revolution: Digital Contexts
  • Transmedia Storytelling and Immersive Design
  • Hacking the Immersive Pipeline
  • Digital Marketing and Content Creation
  • Engaging in Professional Practice
  • Creative Collaboration

Academic Year 3

  • The Politics and Failures of the Digital Revolution
  • Research: Speculative Futures and Digital Histories
  • Professional Digital Media Practice Portfolio
  • Final Major Project

(Choose One) - 20 credits of the following:

  • Immersive Produ

Intakes

  • March
  • July
  • November

Minimum Class Size

  • 10

Maximum Candidature

  • If the course duration is 1 year, the maximum period of registration is 2 years
  • If the course duration is 2 years, the maximum period of registration is 4 years
  • If the course duration is 3 years, the maximum period of registration is 6 years

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Digital Media from Coventry University.

Local Qualifications

Entry via Year 1

  • Meet the academic entry requirements to the course by achieving a UCAS tariff score equivalent to BBC grades from one of the following:
    • Three A2 subjects which must include a subject such as Business, Media and Communications or similar.
    • A BTEC National Diploma in an appropriate subject
    • Equivalent qualifications such as IB Diploma (29 points) to the above which demonstrate preparedness for study.
  • Candidates are eligible to enter Year 1 of the programme with PSB Academy Certificate, studied at the Singapore campus, in:
    • Business Management
    • Business Studies (E-Learning)
    • Media and Communications

 

Entry via Year 2

  • Diploma in Digital Marketing / Graphic Design / Media Communications from a local polytechnic or other Private Education Institution (PEI).
  • Candidates are eligible to enter Year 2 of the programme with PSB Academy Diploma, studied at the Singapore campus, in:
    • Graphic Design and Media
    • Media and Communications
    • Media and Communications (E-Learning)

Entry via Year 3

  • Candidates may be eligible to enter Year 3 of the course with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University’s Link Tutor.

Applicants with other non-standard qualifications may apply but will be assessed on a case[1]by-case basis by PSB Academy and Coventry University. Applicants are holistically assessed on their grades and interview. Students come from a variety of backgrounds, including but not limited to computer science, media, and art and design. This process allows us to gauge whether the applicant has the potential and passion to successfully und

English Language Requirement

  • English Language at GCE O-Level at grade C or above; or
  • Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
  • IELTS score of 6.0 with no component lower than 5.5 (or equivalent).

International Qualifications

Local Qualifications

Entry via Year 1

  • Meet the academic entry requirements to the course by achieving a UCAS tariff score equivalent to BBC grades from one of the following:
    • Three A2 subjects which must include a subject such as Business, Media and Communications or similar.
    • A BTEC National Diploma in an appropriate subject
    • Equivalent qualifications such as IB Diploma (29 points) to the above which demonstrate preparedness for study.
  • Candidates are eligible to enter Year 1 of the programme with PSB Academy Certificate, studied at the Singapore campus, in:
    • Business Management
    • Business Studies (E-Learning)
    • Media and Communications

 

Entry via Year 2

  • Diploma in Digital Marketing / Graphic Design / Media Communications from a local polytechnic or other Private Education Institution (PEI).
  • Candidates are eligible to enter Year 2 of the programme with PSB Academy Diploma, studied at the Singapore campus, in:
    • Graphic Design and Media
    • Media and Communications
    • Media and Communications (E-Learning)

Entry via Year 3

  • Candidates may be eligible to enter Year 3 of the course with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University’s Link Tutor.

Applicants with other non-standard qualifications may apply but will be assessed on a case[1]by-case basis by PSB Academy and Coventry University. Applicants are holistically assessed on their grades and interview. Students come from a variety of backgrounds, including but not limited to computer science, media, and art and design. This process allows us to gauge whether the applicant has the potential and passion to successfully und

English Language Requirement

  • English Language at GCE O-Level at grade C or above; or
  • Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
  • IELTS score of 6.0 with no component lower than 5.5 (or equivalent).

International Qualifications

Total Course Fee

Singapore-Based Students

  • Course Fee: S$56,309.40 (Academic Year 1 Entry)
  • Course Fee: S$37,539.60 (Academic Year 2 Entry)
  • Course Fee: S$18,769.80 (Academic Year 3 Entry)

International Students

  • Course Fee: S$56,309.40 (Academic Year 1 Entry)
  • Course Fee: S$37,539.60 (Academic Year 2 Entry)
  • Course Fee: S$18,769.80 (Academic Year 3 Entry)

*T&Cs apply, refer to : https://www.psb-academy.edu.sg/becoming-a-student/promotions

Scenario-Based Mandatory Fees

Singapore-Based Students

  • Application Fee:
    • New Students: S$160.00
    • Progressing Students: Application fee is waived.
  • Student Development and Administration Fee:
    • New Students: S$400.00
    • Progressing Students: S$400.00

International Students

  • Application Fee:
    • New Students: S$490.00
    • Progressing Students: Application fee is waived.
  • Student Development and Administration Fee:
    • New Students: S$1,250.00
    • Progressing Students: S$550.00

Note: All fees are subject to annual revision.

Miscellaneous Fees

Total Course Fee

Singapore-Based Students

  • Course Fee: S$56,309.40 (Academic Year 1 Entry)
  • Course Fee: S$37,539.60 (Academic Year 2 Entry)
  • Course Fee: S$18,769.80 (Academic Year 3 Entry)

*T&Cs apply, refer to : https://www.psb-academy.edu.sg/becoming-a-student/promotions

Scenario-Based Mandatory Fees

Singapore-Based Students

  • Application Fee:
    • New Students: S$160.00
    • Progressing Students: Application fee is waived.

Note: All fees are subject to annual revision.

Miscellaneous Fees

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