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Programme Overview

This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms.

  • Awarded by

    Coventry University

  • Academic Level

    Bachelor's Degree

  • Intake months

    xxx

  • Course Duration

    xxx

  • Estimated Course Fees

    xxx

  • Mode of Delivery

    xxx
Overview

Introduction

This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms. Students will also learn about digital analytics and e-CRM (electronic customer relationship management) so that their investments are justified.

Students work on real-life business case studies, so that they can grow their digital marketing expertise and innovation to connect customers, products, services and brands.

As a benefit, students automatically become members of the Student Chapter of Institute of Public Relations of Singapore (IPRS). Student members get to experience industry visits and IPRS hosted events on an annual basis. Students will also have the option of becoming a student member with Singapore Press Club (SPC).

Course Highlights

  • Learn From Industry Practitioners

    Gain professional insights from our experienced lecturers.

  • Direct Entry to Academic Year 2

    Stand to enjoy module exemptions and possible completion of a UK Honours degree in 16 months, with a relevant polytechnic or private diploma qualification.

  • Digital Marketing Portfolio

    Validate your skills with a digital marketing research project.

  • Digital Marketing Skills

    Acquire knowledge on digital marketing and analytics platforms.

Student Stories

  • test
    The fee is reasonable, and I was granted module exemptions because of my relevant diploma, allowing me to enter Year 2 of the course.
    Li Ruotong
    Alumni Class of 2022 | School of Business and Management
    Bachelor of Arts with Honours in Digital Marketing, Coventry University
    View More Stories
  • test
    After completing my digital marketing diploma, I progressed to Coventry University’s Digital Marketing degree as I wanted to experience a curriculum from an overseas university
    Jason Teo
    Alumni Class of 2022 | School of Business and Management
    Bachelor of Arts with Honours in Digital Marketing, Coventry University
    View More Stories
  • test
    I chose PSB Academy because it offered a practical and industry–focused education that aligned with my career goals.
    Vo Anh Vu
    Alumni Class of 2022 | School of Business and Management
    Bachelor of Arts with Honours in Digital Marketing, Coventry University
    View More Stories
View More Stories

Duration

Students will be studying between 3 to 4 modules per trimester and complete within 16* to 24 months.
*Only for students with direct entry to academic year 2.

Lesson Duration

On average 1–3 hours per session; Class-paced

Learning Mode

Blended (City Campus & online)

Modules

Academic Year 1

  • Employment and Academic Skills
  • Marketing Research and Data Analysis
  • Marketing Principles and Practice
  • Organising for Business
  • Introduction to Digital Marketing
  • Introduction to Integrated Marketing Communications
  • Academic Writing: Developing Critical Thinking Skills

Academic Year 2

  • Career Preparation
  • Marketing Management
  • Consumer Behaviour
  • Digital Analytics
  • Applied Advertising and Campaign Management
  • Designing Online Presence
  • Effective Communication Skills 2

Academic Year 3

  • E-CRM and Strategy
  • Contemporary Marketing Issues
  • Social Media and Online Reputation
  • Creative Advertising Development
  • Enterprise and Entrepreneurship
  • Project

Modules Per

Intakes

  • March
  • July
  • November

Minimum Class Size

  • 10

Maximum Candidature

  • If the course duration is 1 year, the maximum period of registration is 2 years
  • If the course duration is 2 years, the maximum period of registration is 4 years
  • If the course duration is 3 years, the maximum period of registration is 6 years

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Digital Marketing from Coventry University.

Duration

Students will be studying between 3 to 4 modules per trimester and complete within 16* to 24 months.
*Only for students with direct entry to academic year 2.

Lesson Duration

On average 1–3 hours per session; Class-paced

Learning Mode

Blended (City Campus & online)

Modules

Academic Year 1

  • Employment and Academic Skills
  • Marketing Research and Data Analysis
  • Marketing Principles and Practice
  • Organising for Business
  • Introduction to Digital Marketing
  • Introduction to Integrated Marketing Communications
  • Academic Writing: Developing Critical Thinking Skills

Academic Year 2

  • Career Preparation
  • Marketing Management
  • Consumer Behaviour
  • Digital Analytics
  • Applied Advertising and Campaign Management
  • Designing Online Presence
  • Effective Communication Skills 2

Academic Year 3

  • E-CRM and Strategy
  • Contemporary Marketing Issues
  • Social Media and Online Reputation
  • Creative Advertising Development
  • Enterprise and Entrepreneurship
  • Project

Intakes

  • March
  • July
  • November

Minimum Class Size

  • 10

Maximum Candidature

  • If the course duration is 1 year, the maximum period of registration is 2 years
  • If the course duration is 2 years, the maximum period of registration is 4 years
  • If the course duration is 3 years, the maximum period of registration is 6 years

Graduation Requirements

Upon successful completion of all required modules, students will be awarded the Bachelor of Arts with Honours in Digital Marketing from Coventry University.

Academic Requirements

Entry via Year 1

  • Obtained at least three GCE A-Level subjects which must include a business-related subject; or equivalent. However, students who do not meet the entry requirements may be considered on an individual basis at the discretion of Coventry University.

Entry via Year 2

  • Local Polytechnic Diploma in Business, Management, Marketing, Digital Marketing or similar; or
  • Diploma/Advanced Diploma in Business, Management, Marketing, Digital Marketing pathway programmes or equivalent, awarded by a recognised private education institution.

Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.

  • Diploma in Business Administration
  • Diploma in Business Administration (Digital Marketing)
  • Diploma in Business Analytics
  • Diploma in Business Studies (Accounting and Finance) (E-Learning)
  • Diploma in Business Studies (Business Analytics) (E-Learning)
  • Diploma in Business Studies (Digital Marketing) (E-Learning)

Entry via Year 3

  • Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.

Minimum Age Requirement

  • 16 years old

English Language Requirements (Language Proficiency)

  • English Language at GCE O-Level at grade C or above; or
  • Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
  • IELTS score of 6.0 with no component lower than 5.5 (or equivalent).

Academic Requirements

Entry via Year 1

  • Obtained at least three GCE A-Level subjects which must include a business-related subject; or equivalent. However, students who do not meet the entry requirements may be considered on an individual basis at the discretion of Coventry University.

Entry via Year 2

  • Local Polytechnic Diploma in Business, Management, Marketing, Digital Marketing or similar; or
  • Diploma/Advanced Diploma in Business, Management, Marketing, Digital Marketing pathway programmes or equivalent, awarded by a recognised private education institution.

Note: Successful completion of the following PSB Academy’s Diploma programmes may be eligible for direct entry into Year 2.

  • Diploma in Business Administration
  • Diploma in Business Administration (Digital Marketing)
  • Diploma in Business Analytics
  • Diploma in Business Studies (Accounting and Finance) (E-Learning)
  • Diploma in Business Studies (Business Analytics) (E-Learning)
  • Diploma in Business Studies (Digital Marketing) (E-Learning)

Entry via Year 3

  • Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University.

Minimum Age Requirement

  • 16 years old

English Language Requirements (Language Proficiency)

  • English Language at GCE O-Level at grade C or above; or
  • Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; or
  • IELTS score of 6.0 with no component lower than 5.5 (or equivalent).

Course Fees

Singapore-Based Students

  • Course Fee: S$34,923.60 (Academic Year 1 Entry)
  • Course Fee: S$23,282.40 (Academic Year 2 Entry)
  • Course Fee: S$11,641.20 (Academic Year 3 Entry)

International Students

  • Course Fee: S$34,923.60 (Academic Year 1 Entry)
  • Course Fee: S$23,282.40 (Academic Year 2 Entry)
  • Course Fee: S$11,641.20 (Academic Year 3 Entry)

Payment Instalments: 4

*T&Cs apply, refer to : https://www.psb-academy.edu.sg/becoming-a-student/promotions

Other Mandatory Fees

Singapore-Based Students

  • Application Fee:
    • New Students: S$160.00
    • Progressing Students: Application fee is waived.
  • Student Development and Administration Fee:
    • New Students: S$400.00
    • Progressing Students: S$400.00

International Students

  • Application Fee:
    • New Students: S$490.00
    • Progressing Students: Application fee is waived.
  • Student Development and Administration Fee:
    • New Students: S$1,250.00
    • Progressing Students: S$550.00

Note: All fees are subject to annual revision.

 

Miscellaneous Fees

View Miscellaneous Fees

Course Fees

Singapore-Based Students

  • Course Fee: S$34,923.60 (Academic Year 1 Entry)
  • Course Fee: S$23,282.40 (Academic Year 2 Entry)
  • Course Fee: S$11,641.20 (Academic Year 3 Entry)

International Students

  • Course Fee: S$34,923.60 (Academic Year 1 Entry)
  • Course Fee: S$23,282.40 (Academic Year 2 Entry)
  • Course Fee: S$11,641.20 (Academic Year 3 Entry)

Payment Instalments: 4

*T&Cs apply, refer to : https://www.psb-academy.edu.sg/becoming-a-student/promotions

Other Mandatory Fees

Singapore-Based Students

  • Application Fee:
    • New Students: S$160.00
    • Progressing Students: Application fee is waived.

Note: All fees are subject to annual revision.

Miscellaneous Fees

View Miscellaneous Fees

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